Twilio Inc. has announced a new partnership with Orange, a leading global telecommunications operator, to expand the use of RCS Business Messaging across France. This collaboration aims to transform mobile messaging in the country by offering businesses a rich, interactive, and secure communication experience within their messaging apps. With RCS already reaching over 70% of France's mobile base, the partnership seeks to increase this coverage to 85% by the end of the year. By leveraging Twilio's expertise, Orange will enhance customer engagement for businesses while ensuring a seamless messaging experience, even for those not yet covered by RCS through SMS fallback. This initiative aligns with growing consumer preferences, as highlighted in Twilio's 2025 State of Customer Engagement Report, which shows a significant shift towards RCS messaging over traditional SMS.