Unity Software Inc. has announced a new partnership with Optable to launch the Audience Hub, a platform designed to enhance audience targeting for brand marketers. This collaboration aims to leverage Unity's extensive reach across 3 billion gamers, providing marketers with the tools to create custom audiences in a privacy-first manner. By integrating Optable's identity management and data collaboration expertise, Unity's Audience Hub offers seamless and secure audience collaboration, precision targeting, and omni-channel activation. This partnership is expected to drive richer engagement, improved ROI, and sustainable growth for advertisers and developers.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Unity Software Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250612047777) on June 12, 2025, and is solely responsible for the information contained therein.