Vera Bradley Leans on Retail Partnerships to Drive Engagement -- Market Talk

Dow Jones

06/12

1407 ET - Vera Bradley is leaning on popular retailers to get its quilted bags and accessories in front of more consumers. The company shipped its first order to Costco in the recent quarter and launched on Urban Outfitters marketplace last week, CEO Jackie Ardrey says on a call with analysts. Vera Bradley's partnership with Target continues to deliver what Ardrey says are strong revenue increases, and the company has a healthy pipeline of new partnerships set to launch later this year, including exclusive products for Anthropologie. "These targeted partnerships are based on data insights from both our current customer and look alike prospective customers, and have guided our efforts and outreach," she says. (connor.hart@wsj.com)

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June 11, 2025 14:08 ET (18:08 GMT)

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The company shipped its first order to Costco in the recent quarter and launched on Urban Outfitters marketplace last week, CEO Jackie Ardrey says on a call with analysts. Vera Bradley's partnership with Target continues to deliver what Ardrey says are strong revenue increases, and the company has a healthy pipeline of new partnerships set to launch later this year, including exclusive products for Anthropologie. \"These targeted partnerships are based on data insights from both our current customer and look alike prospective customers, and have guided our efforts and outreach,\" she says. 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The company shipped its first order to Costco in the recent quarter and launched on Urban Outfitters marketplace last week, CEO Jackie Ardrey says on a call with analysts. Vera Bradley's partnership with Target continues to deliver what Ardrey says are strong revenue increases, and the company has a healthy pipeline of new partnerships set to launch later this year, including exclusive products for Anthropologie. \"These targeted partnerships are based on data insights from both our current customer and look alike prospective customers, and have guided our efforts and outreach,\" she says. 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The company shipped its first order to Costco in the recent quarter and launched on Urban Outfitters marketplace last week, CEO Jackie Ardrey says on a call with analysts. Vera Bradley's partnership with Target continues to deliver what Ardrey says are strong revenue increases, and the company has a healthy pipeline of new partnerships set to launch later this year, including exclusive products for Anthropologie. \"These targeted partnerships are based on data insights from both our current customer and look alike prospective customers, and have guided our efforts and outreach,\" she says. (connor.hart@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  June 11, 2025 14:08 ET (18:08 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}