Keurig Dr Pepper Inc. has unveiled its first-ever State of Beverages 2025 Trend Report, offering a comprehensive analysis of the evolving dynamics in America's beverage market. The report, based on national surveys and proprietary data, highlights significant generational shifts impacting beverage culture, driven by an increasing obsession with flavor, personalization, and wellness. Despite these changes, classic beverage favorites continue to maintain their stronghold. The findings reveal that consumers today are not just drinking for hydration but are also seeking beverages that energize, indulge, and connect them to their emotions and identities. CEO Tim Cofer emphasized the importance for companies to align with these personalized consumer preferences, noting the demand for variety and better-for-you options. This inaugural report provides a deeper understanding of the emotional and functional motivations behind beverage choices, offering insights into the future trajectory of beverage culture. For further details, the full report is available on the Keurig Dr Pepper website.