LiveRamp, Walgreens Advertising Group Partner on Data Collaboration

MT Newswires Live

2025/06/11

LiveRamp (RAMP) said Wednesday that it has partnered with Walgreens Boots Alliance's (WBA) retail media unit, Walgreens Advertising Group, to improve access to first-party data and scale audience insights.

LiveRamp said the collaboration will allow Walgreens Advertising Group to offer advertisers more control over LiveRamp's data collaboration platform.

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