PepsiCo's Gatorade Enters Groundbreaking Partnership with F1 Academy to Boost Women's Racing

Reuters

06-13

PepsiCo's Gatorade Enters Groundbreaking Partnership with F1 Academy to Boost Women's Racing

PepsiCo Inc. has announced a groundbreaking partnership between its Gatorade brand and F1 ACADEMY™, marking a significant milestone in women's motorsport. The 5.5-year collaboration aims to enhance the future of female F1 drivers by providing elite sports science, hydration expertise, and global visibility. As the first-ever official sports drink partner of F1 ACADEMY, Gatorade will support the next generation of female drivers with personalized hydration strategies and performance testing through the Gatorade Sport Science Institute. This partnership is part of Gatorade's Fuel Tomorrow initiative, which seeks to provide 2.5 million teens with access to sports by 2030. The collaboration aligns with F1 ACADEMY's mission of securing a female driver on the Formula 1 grid, offering invaluable support to young women at the start of their motorsport careers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PepsiCo Inc. published the original content used to generate this news brief on June 12, 2025, and is solely responsible for the information contained therein.

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