Whirlpool Positioned to Gain Market Share Amid New Appliance Tariffs -- Market Talk

Dow Jones
06-14

1328 ET - As the U.S. plans to add home appliance imports to derivative steel product tariffs, Whirlpool faces a better setup than its competitors, BofA Securities analysts say in a note. While competitors previously had a big cost advantage by sourcing cheaper Chinese steel and importing finished goods without paying tariffs on steel, they will now have to pass some added tariff costs to consumers, the analysts say. Whirlpool, on the other hand, manufactures a majority of its U.S. sales domestically with U.S. steel, they say. As competitors hike prices, the company could gain market share and expand its margins, they say, and raise their rating on the stock to neutral from underperform. Whirlpool climbs 5%. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

June 13, 2025 13:28 ET (17:28 GMT)

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