Albertsons Companies Inc. has announced the launch of its in-store digital display network through its retail media arm, Albertsons Media Collective. In partnership with STRATACACHE, Inc., this new initiative aims to enhance the shopping experience by using a fleet of digital screens to engage customers and promote product discovery. The in-store digital displays will initially be piloted in select Albertsons stores this summer, featuring large format displays in high traffic areas. Mondelēz will be the launch brand for this innovative in-store advertising solution. The initiative promises to offer advanced measurement capabilities, providing valuable insights for brand partners and enhancing brand visibility.
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