By George Glover
Roku stock was surging on Monday after the streaming company said it was partnering with Amazon.com in a bid to boost its ad sales.
Shares in Roku jumped 10% to $82 ahead of the opening bell. Amazon stock climbed 0.4%, and futures tracking the benchmark S&P 500 were up 0.5%.
The partnership that Amazon Ads and Roku unveiled early Monday will combine all the people viewing content through the companies' systems and devices into one pool. Marketers will be able to use Amazon's ad-buying system to reach that combined audience, which the two companies estimated covering about 80 million connected-TV households in the U.S.
As of Friday's close, Roku shares were flat in 2025, compared with a 1.6% rise for the S&P 500 and a 3% rise for the tech-heavy Nasdaq 100 index. The company warned in May that economic uncertainty would weigh on its revenue for both streaming devices and advertising, which led to the stock erasing most of its early-year gains.
Write to George Glover at george.glover@dowjones.com
This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.
(END) Dow Jones Newswires
June 16, 2025 08:11 ET (12:11 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。