U.S. Bancorp has announced a strategic partnership with Fiserv to enhance their Credit Choice solution by integrating U.S. Bank's Elan Financial Services credit card program. This collaboration aims to offer a groundbreaking agent card issuance experience by integrating it directly into client financial institution banking applications. The partnership will introduce innovative, integrated technology, with a full conversion of the portfolio expected by 2025. Financial institutions will benefit from enhanced digital card integration, self-service customer journeys, and seamless platform navigation to boost cardholder loyalty and usage. This enhanced program will be accessible to U.S.-based banks and credit unions, enabling them to deliver a digital-first, branded credit card program for consumers and small businesses.
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