MediaCo Operations LLC, a multicultural and multiplatform media powerhouse, has announced record-breaking digital performance across its portfolio, driven by significant growth in its Estrella MediaCo FAST channels and social platforms. Monthly digital uniques increased by 19% year-over-year, with total minutes consumed now surpassing 310 million per month on its FAST channels. The company's monetized premium CTV video ad inventory grew by 290% in the first five months of 2025 compared to the previous year, establishing MediaCo as a leader in Hispanic CTV advertising. In the audio streaming space, MediaCo achieved a milestone by ranking 11th overall in the United States, with flagship stations like Hot 97, WBLS, and Que Buena Los Angeles, and popular shows such as Ebro in the Morning and Don Cheto Al Aire contributing to its success. The Estrella Media YouTube Network reported year-over-year gains from Q1-Q2 2024 to Q1-Q2 2025, including a 35% increase in video views and a 7.4% rise in total watch time. The network also added 1 million new subscribers. Don Cheto Al Aire experienced a 300% surge in views and a 200% increase in impressions over the April-May period, while Tengo Talento, Mucho Talento expanded its digital reach by 42%. Hot 97's reach dramatically increased from 11.6 million (April-May 2024) to 82 million during the same period in 2025. EstrellaTV and Estrella News were recognized as the top mixed IP distributed FAST channels in the Latino category, according to the Amagi/Ampere FAST Channel Analytics report in Q4 2024. The company's growth in CTV video is attributed to its EstrellaTV and Estrella News brands and partnerships with Curiosity Stream and Hemisphere Media. MediaCo has built the largest distribution footprint in Latino FAST, powered by a world-class ad tech stack, providing a robust solution for advertisers at scale.
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