Aurora Mobile Limited's subsidiary, EngageLab, has formed a strategic partnership with a prominent Chinese tea beverage brand to support its global expansion efforts. EngageLab, known for its omni-channel customer engagement solutions, is enhancing the brand's overseas notification services through its AppPush notification capabilities. The tea brand, which has successfully entered over 100 countries by integrating Eastern tea culture with modern trends, faced challenges with unstable channel quality and unreliable message delivery. EngageLab's AppPush solution has significantly improved message delivery rates by approximately 40%, optimizing the brand's global communication and operations. This collaboration enables the tea brand to maintain efficient, localized operations across its extensive international market presence.
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