Intel has promoted Greg Ernst to chief revenue officer and created three new engineering leadership roles, moves the chip maker says will strengthen customer relationships and sharpen its focus on engineering.

Ernst has been leading Intel's sales and marketing group since last month. Prior, he oversaw sales and marketing across the Americas. Ernst is a customer-focused leader with deep market insight, having held global roles in sales, marketing and product development, Intel said Wednesday.

On the engineering side, Srinivasan Iyengar, Jean-Didier Allegrucci and Shailendra Desai are joining Intel in senior leadership positions.

Iyengar has been appointed senior vice president and fellow. He will lead a new customer engineering center of excellence and join Intel's executive team, reporting to Chief Executive Lip-Bu Tan.

He most recently worked at Cadence Design Systems, where he led global silicon engineering. Intel said he brings broad experience in helping customers build custom silicon, with particular expertise in hyperscale data center solutions.

Allegrucci has been named vice president of AI system-on-chip, or SoC, engineering. He will oversee development of several chips in Intel's artificial-intelligence roadmap. He joins from Rain AI, a startup where he led AI silicon efforts, and previously spent 17 years at Apple leading chip development.

Desai has been named vice president of AI fabric and networking. He will oversee SoC architectures for Intel's AI GPUs and related technologies. He was most recently at Google, where he led silicon engineering and platform design for mobile SoCs. He previously founded Provino Technologies, an SoC startup Google acquired in 2021.

Allegrucci and Desai will report to Sachin Katti, Intel's chief technology and AI officer.

"We see significant opportunities ahead to strengthen our product offerings and meet the changing needs of our customers," Tan said. "Greg, Srini, J-D and Shailendra are highly accomplished leaders with strong reputations across our ecosystem, and they will each play important roles as we position our business for the future."