Albertsons Aims for Balance Between Local, National Efforts -- Market Talk

Dow Jones
2025/06/17

1141 ET - Albertsons Cos. sees a lot of blue sky ahead of it through its size and scale even after its merger with Kroger fell through. "Our mantra is locally great and nationally strong," said CEO Susan Morris at WSJ's Global Food Forum in Chicago. "There's times when you've got to act as one and then there's times when we want to be hyperlocal. I call it micro-market merchandising and really focus on the local customers that we're serving." As an example, Morris notes that local differences will be seen on July 4, where front page ads in Texas will display brisket while ones in Northern California will display tri-tip. (denny.jacob@wsj.com; @pennedbyden)

 

(END) Dow Jones Newswires

June 17, 2025 11:41 ET (15:41 GMT)

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