Low Interest in NBA Finals Could Dampen Betting Company Earnings -- Market Talk

Dow Jones

06/24

1303 ET - The NBA Finals series between two small market teams that failed to drive broad interest wasn't a cash cow for sports-betting companies, Benchmark analyst Mike Hickey says. The series between the Oklahoma City Thunder and Indiana Pacers, which ended Sunday, generated historically low ratings. Low viewership limited casual betting activity in what is usually a high-margin, high frequency event, Hickey says. The sluggish series will likely contribute to mixed results for betting platform Flutter when it reports earnings in August, he says. Flutter did get some boost from the New York market when the Knicks made a long run during the playoffs. Flutter's quarter-to-date handle was up 5.4% through mid-June, Hickey says. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

June 23, 2025 13:03 ET (17:03 GMT)

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","collect":0,"end_time":0,"defaultTopTitle":"","property":["earning"],"viewcount":null,"language":"en","relate_stocks":{"FLUT":"Flutter Entertainment PLC"},"translate_title":"人们对NBA总决赛的兴趣低下可能会抑制博彩公司的盈利——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"FLUT":0.9},"content_text":"1303 ET - The NBA Finals series between two small market teams that failed to drive broad interest wasn't a cash cow for sports-betting companies, Benchmark analyst Mike Hickey says. The series between the Oklahoma City Thunder and Indiana Pacers, which ended Sunday, generated historically low ratings. Low viewership limited casual betting activity in what is usually a high-margin, high frequency event, Hickey says. The sluggish series will likely contribute to mixed results for betting platform Flutter when it reports earnings in August, he says. Flutter did get some boost from the New York market when the Knicks made a long run during the playoffs. 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