Logitech G's (LOGI) live-streaming software division, Streamlabs, said early Thursday that it launched a platform to help streamers earn money through brand partnerships.

The company said launch campaigns on 'Streamlabs Sponsorships' will incur $0 in platform fees, and 100% of the brand payout will go directly to creators. The move democratizes sponsorship access for streamers of all sizes, bypassing traditional barriers such as follower count or industry connections.

The move signals Logitech's broader strategy to deepen its footprint among streamers and strengthen its software-led offerings to the creator economy. Integrating sponsorship tools directly into the Streamlabs ecosystem will likely drive greater user engagement and retention of content creators.