Reddit Looks For Alternatives to Google Amid AI Search Push -- Market Talk

Dow Jones

2025/06/25

1230 ET - Reddit is looking for ways to navigate Google's changing search feature, Deutsche Bank analysts say. The social-media platform is trying to diversify user acquisition channels to platforms beyond Google as the search engine ups its usage of AI summaries to answer user queries. Reddit is improving its search experience and landing page for logged-out users with curated integration of Reddit answers. It's also considering using paid marketing. The goal is to support more user signups as Google's AI feature will likely take away users who don't have Reddit accounts, but come to the site from Google search. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

June 24, 2025 12:30 ET (16:30 GMT)

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The social-media platform is trying to diversify user acquisition channels to platforms beyond Google as the search engine ups its usage of AI summaries to answer user queries. Reddit is improving its search experience and landing page for logged-out users with curated integration of Reddit answers. It's also considering using paid marketing. The goal is to support more user signups as Google's AI feature will likely take away users who don't have Reddit accounts, but come to the site from Google search. (katherine.hamilton@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  June 24, 2025 12:30 ET (16:30 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}