Anagenics (ASX:AN1) has reported strong initial sales of Bouf Haircare, which is expected to generate AU$2.3 million in its first quarter, resulting in a royalty of AU$230,000, and AU$9 million in its first year, greatly surpassing initial projections, according to a Friday Australian bourse filing.
The brand, developed with the company's proprietary technology, is gaining momentum after its successful May launch by York Street Brands, which is now exploring further growth, including international expansion, the filing said.
The successful launch of Bouf highlights the company's strong licensing model and York Street Brands' ability to scale innovative products, with royalties set to boost profitability and potential for growth through international expansion, the filing added.
The company's shares rose 25% in recent Friday trade.
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