PayPal Holdings Inc. has entered into multi-year partnerships with the Big Ten and Big 12 Conferences to modernize institutional payments for student-athletes. This collaboration introduces a new revenue-sharing model that enables athletic departments to efficiently distribute payments through PayPal, offering a secure and transparent method for fund distribution. With these funds, student-athletes can utilize PayPal's commerce ecosystem for purchases such as event tickets and books. This initiative follows a recent court decision allowing universities to share revenue directly with student-athletes, marking a transformative step in college sports. The partnership aims to enhance the financial engagement of student-athletes and streamline payment processes on college campuses nationwide.
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