META如何應對TikTok衝擊成為谷歌應對GPT的借鑑？

英為財情

2025/06/29

Investing.com - Meta應對TikTok快速崛起的經驗，越來越被視為Alphabet(NASDAQ:GOOGL)當前應對來自OpenAI的ChatGPT和Perplexity等生成式AI平台競爭的參照。摩根士丹利分析師指出，在市場反應、產品響應和估值恢復方面存在明顯的相似之處。從2020年第一季度到2022年第四季度，TikTok在美國的用戶基礎增長了一倍多，從約5000萬增至...

網頁鏈接

免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。

熱議股票

{"basename":"/hant","ssrTDKData":{"titleTemplate":"%s - 老虎證券","title":"老虎证券全球投资理财平台| 一站式投资美股新股港股A股","description":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","keywords":"老虎證券,老虎證券開戶,老虎券商,老虎證券官網,老虎證券app,tigertrade老虎證券,股票,炒股,新加坡股票交易平臺,投資,投資理財","social":{"ogDescription":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www.itiger.com/hant/news/2547843830"},"companyName":"老虎證券"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2547843830\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2547843830?lang=zh_TW&edition=fundamental","thumbnail":"","is_english":false,"pubTime":"2025-06-29 17:00","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2547843830","market":"us","top_or_hot":-1,"title":"META如何應對TikTok衝擊成為谷歌應對GPT的借鑑？","media":"英為財情","content":"<div>\n<p>Investing.com - Meta應對TikTok快速崛起的經驗，越來越被視為Alphabet(NASDAQ:GOOGL)當前應對來自OpenAI的ChatGPT和Perplexity等生成式AI平台競爭的參照。摩根士丹利分析師指出，在市場反應、產品響應和估值恢復方面存在明顯的相似之處。從2020年第一季度到2022年第四季度，TikTok在美國的用戶基礎增長了一倍多，從約5000萬增至...</p>\n\n<a href=\"https://cn.investing.com/news/stock-market-news/article-2864863\">網頁鏈接</a>\n\n</div>\n","source":"investing_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>META如何應對TikTok衝擊成為谷歌應對GPT的借鑑？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMETA如何應對TikTok衝擊成為谷歌應對GPT的借鑑？\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">英為財情</strong><span class=\"h-time small\">2025-06-29 17:00</span>\n</p>\n</h4>\n</header>\n<article>\n<div>\n<p>Investing.com - Meta應對TikTok快速崛起的經驗，越來越被視為Alphabet(NASDAQ:GOOGL)當前應對來自OpenAI的ChatGPT和Perplexity等生成式AI平台競爭的參照。摩根士丹利分析師指出，在市場反應、產品響應和估值恢復方面存在明顯的相似之處。從2020年第一季度到2022年第四季度，TikTok在美國的用戶基礎增長了一倍多，從約5000萬增至...</p>\n\n<a href=\"https://cn.investing.com/news/stock-market-news/article-2864863\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"https://cn.investing.com/news/stock-market-news/article-2864863\">英為財情</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"META","symbol_name":"Meta Platforms, Inc.","start_time":0,"source_url":"https://cn.investing.com/news/stock-market-news/article-2864863","article_id":"2547843830","we_media_id":null,"thumbnails":[],"rights":{"source":"investing_news","url":"https://cn.investing.com/news/stock-market-news/article-2864863","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2547843830","pubTimestamp":1751187600,"columns":[],"sourceInfo":{"source_id":"investing_news","name":"英为财情新闻"},"weMediaInfo":null,"summary":"Investing.com - Meta應對TikTok快速崛起的經驗，越來越被視為Alphabet當前應對來自OpenAI的ChatGPT和Perplexity等生成式AI平台競爭的參照。Meta推出了Reels作為回應，這一功能緊密模仿TikTok的短視頻格式。隨着時間推移，這幫助減緩了TikTok的增長，並促使Reels在2023年中期達到100億美元的年化收入。上行驅動因素包括好於預期的AI變現、費用控制和持續的搜索份額增長。風險包括廣告增長低於預期、AI變現壓力或成本上升。","collect":0,"end_time":0,"defaultTopTitle":"investing.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"META":"Meta Platforms, Inc.","LU1935043536.SGD":"MANULIFE GF GLOBAL MULTI-ASSET DIVERSIFIED INCOME \"AA\" (SGDHDG) INC A","LU2244417387.USD":"FIDELITY SUSTAINABLE US EQUITY \"A\" (USD) ACC","LU2213496289.HKD":"ALLIANZ INCOME AND GROWTH \"AT\" (HKD) ACC","LU2237443549.SGD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A MIncA SGD-H","LU1670710588.SGD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (SGD) ACC","LU1037948897.HKD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (HKD) INC","LU1670710661.SGD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (SGD) INC","LU2237443622.USD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A Acc USD","LU1934455277.USD":"AB SICAV I LOW VOLATILITY TOTAL RETURN EQUITY PORT \"AD\" (USD) INC","LU1989764664.SGD":"CPR Invest - Global Disruptive Opportunities A2 Acc SGD-H","LU2023250504.SGD":"Allianz Thematica Cl AMg DIS H2-SGD","LU2065170008.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) INC","LU2028103732.USD":"ALLIANZ GLOBAL SUSTAINABILITY \"AMG\" (USD) INC","LU2237443978.SGD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A Acc SGD-H","SG9999000418.SGD":"Aberdeen Standard Global Technology SGD","LU1037948541.HKD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"A\" (HKD) ACC","BK4612":"AI芯片","LU1989764748.USD":"东方汇理环球颠覆性机遇A2 Acc","LU0820561909.HKD":"ALLIANZ INCOME AND GROWTH \"AM\" (HKD) INC","LU1670711123.USD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (USD) INC","LU0345774631.USD":"NINETY ONE GSF AMERICAN FRANCHISE \"A\" (USD) INC","LU1244550221.USD":"FRANKLIN GLOBAL MULTI-ASSET  INCOME \"A\" (USDHEDGED) INC (M)","USJW.SI":"ALPHAB 3xLongSG261006","LU0130103400.USD":"Natixis Harris Associates Global Equity RA USD","LU0149725797.USD":"汇丰美国股市经济规模基金","LU0738911758.USD":"Blackrock Global Equity Income A6 USD","LU2242649171.HKD":"FIDELITY FUNDS GLOBAL THEMATIC OPPORTUNITIES \"A\" (HKD) ACC","LU1201861165.SGD":"Natixis Harris Associates Global Equity PA SGD","LU0882574139.USD":"富达环球消费行业基金A ACC","LU1201861249.SGD":"Natixis Harris Associates US Equity PA SGD-H","LU2462157665.USD":"ALLIANZ GLOBAL INCOME \"A\" (USD) INC","SG9999014880.SGD":"大华全球优质成长基金Acc SGD","LU1244550494.USD":"FRANKLIN GLOBAL MULTI-ASSET INCOME \"A\" (USDHEDGED) ACC","LU0949170426.SGD":"Blackrock Global Multi-Asset Income A6 SGD-H","LU0211328371.USD":"TEMPLETON GLOBAL EQUITY INCOME \"A\" (MDIS) (USD)   INC","LU0345774391.USD":"NINETY ONE GSF AMERICAN FRANCHISE \"A\" (USD) ACC","LU0980610538.SGD":"Natixis Harris Associates US Equity RA SGD-H","LU0784384876.USD":"Blackrock Global Multi-Asset Income A6 USD","LU1974910355.USD":"Allianz Thematica Cl AMg DIS USD","LU1880398471.USD":"AMUNDI FUNDS GLOBAL EQUITY \"A2\" (USD) ACC","FB":"ProShares S&P 500 Dynamic Buffer ETF","IE0004445239.USD":"JANUS HENDERSON US FORTY \"A2\" (USD) ACC","IE00BN29S564.USD":"JANUS HENDERSON BALANCED \"A3\" (USD) INC","LU2108987350.USD":"UBS (LUX) EQUITY SICAV GLOBAL OPPORTUNITY SUSTAINABLE (USD) \"P\" (USD) ACC","LU0792757196.USD":"TEMPLETON SHARIAH GLOBAL EQUITY FUND \"A\" (USD) ACC","LU1670628061.USD":"M&G (LUX) NORTH AMERICAN DIVIDEND \"A\" (USD) INC","LU2237443382.USD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A MIncA USD"},"translate_title":"How does META respond to the TikTok impact and become a reference for Google to deal with GPT?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"META":1,"FB":1,"USJW.SI":0.6},"content_text":"Investing.com - Meta應對TikTok快速崛起的經驗，越來越被視為Alphabet(NASDAQ:GOOGL)當前應對來自OpenAI的ChatGPT和Perplexity等生成式AI平台競爭的參照。摩根士丹利分析師指出，在市場反應、產品響應和估值恢復方面存在明顯的相似之處。從2020年第一季度到2022年第四季度，TikTok在美國的用户基礎增長了一倍多，從約5000萬增至1.1億，平均每用户每天使用時長達到約90分鐘。這一激增引發了對Meta(NASDAQ:META)競爭定位的擔憂，導致其市盈率(P/E)倍數在2022年末降至約8倍，而長期平均水平為20倍。Meta推出了Reels作為回應，這一功能緊密模仿TikTok的短視頻格式。Reels利用Meta現有的用户覆蓋範圍和數據基礎設施，將公司模式從社交圖譜轉變為娛樂圖譜，並吸引了更多樣化的內容類型。關鍵是，Meta通過提供變現和用户參與度披露，提高了透明度。隨着時間推移，這幫助減緩了TikTok的增長，並促使Reels在2023年中期達到100億美元的年化收入。到2023年末，Reels對廣告收入實現了淨中性影響，並幫助推動Meta的市盈率倍數最高達到27倍。同樣，Alphabet的市盈率倍數也壓縮至約14倍，低於歷史上的20倍，這是因為市場擔憂新的AI驅動的競爭者可能侵蝕其核心搜索業務。但摩根士丹利指出，Alphabet現在正在執行類似的策略：加速推出生成式AI產品（如Gemini和Bard），將它們部署到其龐大的用户群中，並披露更清晰的增量價值信號。儘管面臨競爭噪音，Alphabet的流量仍然佔據主導地位。根據摩根士丹利引用的數據，在2025年初，其搜索和AI工具的組合流量是ChatGPT的約9倍。不過，該券商強調，投資者需要進一步證據表明谷歌的AI驅動產品能產生持久的收入增長，才能證明持續重估至20倍以上的合理性。摩根士丹利維持對Alphabet的\"增持\"評級，目標價為185美元，這意味着2026年預期EBITDA的約10.9倍。上行驅動因素包括好於預期的AI變現、費用控制和持續的搜索份額增長。風險包括廣告增長低於預期、AI變現壓力或成本上升。對於Meta，摩根士丹利的650美元目標價反映了2026年預期EBITDA的12.2倍，指出Reels變現改善和平台參與度是關鍵優勢。\n本文由人工智能協助翻譯。更多信息，請參見我們的使用條款。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}