BUZZ-Trade Desk rises after Citi hikes PT

Reuters
07-01
BUZZ-Trade Desk rises after Citi hikes PT

** Shares of ad-tech firm Trade Desk TTD.O rise 2.6% to $73.9 premarket

** Citi Research raises PT for Trade Desk to $90 from $82

** "Our survey found TTD the clear market share leader and best performing demand side platform$(DSP)$ across key qualities including inventory and data" - Citi

** Citi said connected TV$(CTV)$ ad macro is healthy with 50% of CTV advertisers expected to increase spend next year and 80% over the next three

** 29 of 41 brokerages rate the stock "buy" or higher, 10 "hold" and 2 "sell" ; their median PT is $84 - LSEG

** Up to last close, stock had fallen 38.8% YTD

(Reporting by Harshita Mary Varghese in Bengaluru)

((HarshitaMary.Varghese@thomsonreuters.com))

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