Saucony, a subsidiary of Shaftesbury Capital plc, has officially opened its pioneer store at 4 James Street in Covent Garden. This new outlet enhances the premium retail line-up of the area, known for its appeal to world-class brands. The store spans 3,695 sq ft across two floors and offers an immersive environment for runners, sneaker enthusiasts, and creatives. It features Saucony's latest performance and lifestyle footwear, including retro-inspired trainers and cutting-edge running technology. Additionally, the store includes unique architectural elements such as innovative ceiling lights, community event spaces, an in-store coffee station, and 100 lockers for runners. Saucony joins the ranks of other high-calibre brands on James Street, solidifying the area's status as a leading destination for sportswear and activewear brands.