京東金融平台用戶畫像：90後佔黃金投資者超50%

環球網

2025/07/04

【環球網財經綜合報道】「京東自2019年起佈局黃金積存金業務，在大型互聯網平台中屬最早一批。當時黃金投資尚未火熱，但我們判斷，從資產配置角度看，平台需為投資者提供更多選擇。」7月3日，京東金融相關負責人在2025京東財富黃金投資策略會上表示，單一資產的投資機會具有周期性和波動性，只有通過低相關性資產的多元化配置，才能滿足投資者全周期需求，提升獲得感。在場專家表示，當前我國黃金市場面臨全球經濟波動等...

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免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。

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investors","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"JD":0.6,"09618":1},"content_text":"【環球網財經綜合報道】「京東自2019年起佈局黃金積存金業務，在大型互聯網平台中屬最早一批。當時黃金投資尚未火熱，但我們判斷，從資產配置角度看，平台需為投資者提供更多選擇。」7月3日，京東金融相關負責人在2025京東財富黃金投資策略會上表示，單一資產的投資機會具有周期性和波動性，只有通過低相關性資產的多元化配置，才能滿足投資者全周期需求，提升獲得感。在場專家表示，當前我國黃金市場面臨全球經濟波動等不確定性，也迎來居民財富增長等機遇，完善市場體系、創新金融產品是產業破局的重要戰略選擇。隨着黃金投資價值被廣泛認可，市場熱度不斷攀升，正吸引新一代投資者入場。京東金融黃金一站式平台數據顯示，90後投資者佔比突破50%，Z世代正成為黃金投資的核心力量。從投資特徵來看，這一羣體更偏好「輕量入門、靈活操作」的模式，積存金等產品交易佔比超60%，且交易時段集中在晚間8到11點，與通勤、休閒時間高度重合，展現出「碎片化理財」的特點。從地域分佈看，廣東、江蘇、浙江穩居黃金消費前三甲：廣東因「婚嫁無金不成婚」的傳統穩居榜首，江蘇憑「散裝買金」的文化底藴位居第二，浙江則以「工商資本+民間收藏」的投資屬性領先。同時，社交化投資已成為Z世代的標籤，在京東金融黃金社區「金友圈」，一批兼具交易能力與內容創作力的投資者成長為「優質內容創作者」。用户「蘭宮花匠」在京東金融平台上擁有超37萬粉絲，日均使用平台達5小時，強調「逢低佈局、見好就收」；用户「金油滿堂」則每日在金友圈花3小時與金友們交流討論，結識了眾多投資好友。對此，京東金融相關負責人表示，「這一代人在社交媒體上掀起黃金投資話題，熱度居高不下。同時，大量黃金投資者在京東金融社區發表觀點、相互交流。」近期，工信部、發改委等九部門聯合發布《黃金產業高質量發展實施方案（2025-2027年）》。方案提出，到2027年，我國黃金資源保障能力和產業鏈創新水平將顯著提升，黃金資源量增長5%-10%，黃金、白銀產量增長5%以上。上述負責人分析，政策利好將進一步激活市場。對普通投資者而言，證券交易所的黃金ETF因流動性強、成交量大，是管理短期流動性的優選；而實物金條、金幣等更適合長期持有，需根據自身需求選擇。（旺旺）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}