Starbucks Corporation has announced a new performance-based compensation plan for its senior executives as part of its "Back to Starbucks" initiative. The plan involves the granting of performance-based restricted stock units (PRSUs) with a target value of $6,000,000, which are entirely contingent on the achievement of specific strategic goals. Key objectives include reducing operating expenses, rolling out the Green Apron Service program, enhancing coffeehouse experiences, launching new food and beverage platforms, and revamping the Starbucks Rewards program. These PRSUs will vest following the fiscal year 2027, but only if the executives meet the threshold goal related to expense reduction. Successful achievement of additional targets could unlock payouts up to 200% of the target amount. This new agreement aligns executive rewards with company performance and shareholder value creation.
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