Shinhan Financial Group to Launch Senior-Focused Brand Platinum 100; Shares Rise 3%

MT Newswires Live

07/01

Shinhan Financial Group (KRX:055550) plans to launch a senior-focused brand called Platinum 100, targeting South Korea's booming elderly wealth management market, estimated at over 400 trillion won, Pulse News reported Monday.

Shares of the financial conglomerate rose nearly 3% in Tuesday's morning trade.

The initiative, led by Shinhan Bank's asset trust unit and supported by group affiliates, will offer life-stage-based services combining financial and non-financial support for those aged 60 and above, according to the report.

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