Meta為WhatsApp新增商務語音通話功能探索AI商品推薦

環球市場播報

2025/07/01

　　Meta Platforms公司旗下WhatsApp正為其商務套件增添更多人工智能功能。周二該公司宣佈將面向大型企業推出語音通話功能，這項更新將使該應用得以探索AI語音代理的應用場景。

　　該平台同時正在研究利用AI技術向用戶推薦商品。

　　WhatsApp Business目前擁有超2億月活用戶，已成為Meta重要的收入增長引擎——這一點在其近幾季財報電話會議中屢被高管提及。該平台通過「點擊跳轉WhatsApp」廣告及向商戶收取消息服務費用實現盈利。

　　雖然目前AI功能暫不收費，但未來規模化後可能轉為付費服務。

　　當前小型企業賬戶已支持與客戶進行語音聊天，但大型企業賬戶此前尚未開放此功能。未來數周內，大型企業將能通過API接口使用該功能，屆時客戶可向企業發起語音通話，企業也能回撥客戶（去年測試階段尚未開放回撥功能）。

　　WhatsApp表示還將很快推出客戶與企業互發語音消息的功能。

　　通過開通語音通道，企業可藉助Vapi、ElevenLabs、Coval或Phonic等初創公司的技術支持，在WhatsApp上部署AI語音客服系統。

海量資訊、精準解讀，盡在新浪財經APP

責任編輯：張俊 SF065

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href=\"https://laohu8.com/S/SINA\">新浪</a>財經APP</div>\n</div>\n<p>責任編輯：張俊 SF065</p>\n</div></body></html>","source":"sina","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Meta為WhatsApp新增商務語音通話功能 探索AI商品推薦</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMeta為WhatsApp新增商務語音通話功能 探索AI商品推薦\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">環球市場播報</strong><span class=\"h-time small\">2025-07-01 23:24</span>\n</p>\n</h4>\n</header>\n<article>\n<html><body><div>\n<p>　　<a href=\"https://laohu8.com/S/META\">Meta</a> Platforms公司旗下WhatsApp正為其商務套件增添更多人工智能功能。周二該公司宣佈將面向大型企業推出語音通話功能，這項更新將使該應用得以探索AI語音代理的應用場景。</p>\n<div><img src=\"https://n.sinaimg.cn/tech/transform/116/w550h366/20250701/f8ee-f92d95ea8e6ab013c746ebd2c27b0d51.webp\"/><span></span></div>\n<p>　　該平台同時正在研究利用AI技術向用戶推薦商品。</p>\n<p>　　WhatsApp Business目前擁有超2億月活用戶，已成為Meta重要的收入增長引擎——這一點在其近幾季財報電話會議中屢被高管提及。該平台通過「點擊跳轉WhatsApp」廣告及向商戶收取消息服務費用實現盈利。</p>\n<p>　　雖然目前AI功能暫不收費，但未來規模化後可能轉為付費服務。</p>\n<p>　　當前小型企業賬戶已支持與客戶進行語音聊天，但大型企業賬戶此前尚未開放此功能。未來數周內，大型企業將能通過API接口使用該功能，屆時客戶可向企業發起語音通話，企業也能回撥客戶（去年測試階段尚未開放回撥功能）。</p>\n<p>　　WhatsApp表示還將很快推出客戶與企業互發語音消息的功能。</p>\n<p>　　通過開通語音通道，企業可藉助Vapi、ElevenLabs、Coval或Phonic等初創公司的技術支持，在WhatsApp上部署AI語音客服系統。</p>\n<div>\n<div><img src=\"\"/></div>\n<div>海量資訊、精準解讀，盡在<a href=\"https://laohu8.com/S/SINA\">新浪</a>財經APP</div>\n</div>\n<p>責任編輯：張俊 SF065</p>\n</div></body></html>\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"https://finance.sina.com.cn/stock/usstock/c/2025-07-01/doc-infcytwy8649729.shtml\">環球市場播報</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"FB","symbol_name":"ProShares S&P 500 Dynamic Buffer 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