Hilton Worldwide Holdings Inc. has announced the signing of a management agreement with M&L Group for the rebranding of The Hotel Maria in Helsinki as Waldorf Astoria Helsinki. This marks the debut of the Waldorf Astoria brand in Finland, introducing its legendary service and hospitality to the Nordics. Located in the historic Kruununhaka district, the 116-room property will undergo a short transitional period before its rebranding later this year. The luxury hotel will include signature dining, a bar, a fitness studio, and a Nordic wellness spa featuring a traditional Finnish sauna, enhancing the appeal of Helsinki as a destination for high-end travelers.
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