傑富瑞調查揭示美國亞馬遜購物者的關鍵行為趨勢

英為財情

2025/07/06

Investing.com - 傑富瑞(Jefferies)最近對約700名美國亞馬遜(Amazon)(NASDAQ:AMZN)購物者進行的一項新調查據稱揭示了儘管人們普遍擔憂價格上漲，消費者的支出模式仍保持韌性。據該公司本周的一份報告稱，"62%的受訪者在過去3個月中的支出保持不變或有所增加"，儘管80%的人表示擔心由於進口商品關稅而導致的價格上漲。雖然大多數消費者並未顯著改變他們的購物習慣（...

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傑富瑞(Jefferies)最近對約700名美國亞馬遜(Amazon)(NASDAQ:AMZN)購物者進行的一項新調查據稱揭示了儘管人們普遍擔憂價格上漲，消費者的支出模式仍保持韌性。據該公司本周的一份報告稱，\"62%的受訪者在過去3個月中的支出保持不變或有所增加\"，儘管80%的人表示擔心由於進口商品關稅而導致的價格上漲。雖然大多數消費者並未顯著改變他們的購物習慣（...</p>\n\n<a href=\"https://cn.investing.com/news/stock-market-news/article-2873682\">網頁鏈接</a>\n\n</div>\n","source":"investing_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>傑富瑞調查揭示美國亞馬遜購物者的關鍵行為趨勢</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n傑富瑞調查揭示美國亞馬遜購物者的關鍵行為趨勢\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">英為財情</strong><span class=\"h-time small\">2025-07-06 17:00</span>\n</p>\n</h4>\n</header>\n<article>\n<div>\n<p>Investing.com - 傑富瑞(Jefferies)最近對約700名美國亞馬遜(Amazon)(NASDAQ:AMZN)購物者進行的一項新調查據稱揭示了儘管人們普遍擔憂價格上漲，消費者的支出模式仍保持韌性。據該公司本周的一份報告稱，\"62%的受訪者在過去3個月中的支出保持不變或有所增加\"，儘管80%的人表示擔心由於進口商品關稅而導致的價格上漲。雖然大多數消費者並未顯著改變他們的購物習慣（...</p>\n\n<a href=\"https://cn.investing.com/news/stock-market-news/article-2873682\">網頁鏈接</a>\n\n</div>\n\n<div class=\"bt-text\">\n\n\n<p> 來源：<a href=\"https://cn.investing.com/news/stock-market-news/article-2873682\">英為財情</a></p>\n<p>為提升您的閱讀體驗，我們對本頁面進行了排版優化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2764263203.CNY","symbol_name":"BGF GLOBAL UNCONSTRAINED EQUITY \"A2\" (CNYHDG) ACC","start_time":0,"source_url":"https://cn.investing.com/news/stock-market-news/article-2873682","article_id":"2549203413","we_media_id":null,"thumbnails":[],"rights":{"source":"investing_news","url":"https://cn.investing.com/news/stock-market-news/article-2873682","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2549203413","pubTimestamp":1751792400,"columns":[],"sourceInfo":{"source_id":"investing_news","name":"英为财情新闻"},"weMediaInfo":null,"summary":"Investing.com - 傑富瑞最近對約700名美國亞馬遜購物者進行的一項新調查據稱揭示了儘管人們普遍擔憂價格上漲，消費者的支出模式仍保持韌性。\"根據傑富瑞的調查，如果通脹進一步惡化，45%的受訪者表示他們會減少在亞馬遜的支出，而不是轉向其他零售商。傑富瑞認為，鑑於活動時間延長和消費者對優惠的關注，今年的活動\"應該會產生更大影響\"。亞馬遜在關鍵的在線零售指標上繼續保持領先地位。","collect":0,"end_time":0,"defaultTopTitle":"investing.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU2764263203.CNY":"BGF GLOBAL UNCONSTRAINED EQUITY \"A2\" (CNYHDG) ACC","LU1988902786.USD":"FULLERTON LUX FUNDS GLOBAL ABSOLUTE ALPHA \"I\" (USD) ACC","LU2092627202.USD":"Blackrock ESG Multi-Asset A8 USD-H","LU2213496289.HKD":"ALLIANZ INCOME AND GROWTH \"AT\" (HKD) ACC","USAW.SI":"AMZN 3xLongSG261006","IE00BJTD4V19.USD":"NEUBERGER BERMAN US LONG SHORT EQUITY \"A1\" (USD) ACC","BK4532":"文艺复兴科技持仓","IE00BKVL7J92.USD":"Legg Mason ClearBridge - US Equity Sustainability Leaders A Acc USD","BK4527":"明星科技股","BK4543":"AI","LU0314104364.USD":"MANULIFE GF AMERICAN GROWTH \"AA\" (USD) INC","LU1803068979.SGD":"FTIF - Franklin Technology A (acc) SGD-H1","SG9999017495.SGD":"UGDP UNITED GLOBAL QUALITY GROWTH \"B\" (SGD) ACC","LU0310800379.SGD":"FTIF - 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傑富瑞(Jefferies)最近對約700名美國亞馬遜(Amazon)(NASDAQ:AMZN)購物者進行的一項新調查據稱揭示了儘管人們普遍擔憂價格上漲，消費者的支出模式仍保持韌性。據該公司本周的一份報告稱，\"62%的受訪者在過去3個月中的支出保持不變或有所增加\"，儘管80%的人表示擔心由於進口商品關税而導致的價格上漲。雖然大多數消費者並未顯著改變他們的購物習慣（只有3%的人表示已停止在亞馬遜購物），但據稱已有謹慎消費的跡象。傑富瑞指出，\"31%的人在過去3個月減少了支出，34%的人減少了購物頻率。\"根據傑富瑞的調查，如果通脹進一步惡化，45%的受訪者表示他們會減少在亞馬遜的支出，而不是轉向其他零售商。亞馬遜Prime會員仍然是主要的忠誠度驅動因素，73%的調查參與者表示他們是會員。傑富瑞解釋説，這一數字幾乎是沃爾瑪+(Walmart+)(26%)的三倍，遠超塔吉特Circle(Target Circle)(22%)。\"大多數消費者(57%)打算保留他們的會員資格，\"傑富瑞表示，不過19%的人正在考慮取消，這一比例略高於沃爾瑪+和開市客(Costco)(NASDAQ:COST)。即將到來的Prime會員日將於7月8日至11日連續四天舉行，預計將促進會員註冊，特別是年輕購物者。傑富瑞認為，鑑於活動時間延長和消費者對優惠的關注，今年的活動\"應該會產生更大影響\"。亞馬遜在關鍵的在線零售指標上繼續保持領先地位。根據調查，\"亞馬遜在配送方面排名第一（72%的受訪者選擇亞馬遜，而選擇沃爾瑪(Walmart)(NYSE:WMT)的為13%），在商品選擇方面也排名第一（74%對13%），在低價方面緊隨沃爾瑪之後排名第二（37%對46%）。\"\n傑富瑞維持對亞馬遜的\"買入\"評級，並指出該股票交易價格\"比其10年平均企業價值/息税折舊攤銷前利潤(EV/EBITDA)折價約30%\"。\n本文由人工智能協助翻譯。更多信息，請參見我們的使用條款。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}