Niu Technologies, a leader in smart urban mobility solutions, has reported its sales volume results for the second quarter of 2025. The company sold a total of 350,090 units, encompassing e-motorcycles, e-mopeds, e-bicycles, kick-scooters, and e-bikes. This figure marks a significant increase from the 256,162 units sold in the second quarter of 2024. In the Chinese market alone, sales reached 318,719 units, up from 207,552 in the same period last year. This growth is attributed to the company's focus on its key product line development strategy, which includes continuous upgrades and an optimized product mix catering to a broader range of consumers. NIU's high-end models performed exceptionally well during the "618 Shopping Festival," securing top rankings across major e-commerce platforms such as Tmall, JD, and Douyin. Internationally, NIU sold 31,371 units, although this is a decrease from the 48,610 units sold in the second quarter of the previous year. Despite challenges in the micromobility sector, the launch of a comprehensive portfolio of electric motorcycles, including off-road models, has strengthened NIU's global market position, supported by an expanded distribution network.