LaCroix Sparkling Water, a brand under National Beverage Corp., has announced a new partnership with the Dallas Wings, a team in the Women's National Basketball Association (WNBA). The collaboration will see the LaCroix logo prominently displayed on the official Wings warm-up jackets and shooting shirts, along with rotational signage and game-night activation samplings. Additionally, LaCroix will be integrated into the Dallas Wings Youth Basketball Program. This strategic partnership aims to enhance consumer brand recognition and loyalty, aligning with LaCroix's goal to engage with fans in the rapidly growing Dallas metropolitan area. The partnership highlights the excitement surrounding the Dallas Wings, particularly with rookie Paige Bueckers becoming an All-Star starter in her first year.