** Advertising spend remained strong in Q2; TV ad pricing, especially in sports-focused legacy media, could provide upside, Barclays says
** Streaming ad pricing remains weak - brokerage
** Barclays raises Walt Disney DIS.N PT to $140 from $120 over strong content pipeline, growth catalysts, positive CEO transition next year
** Brokerage lifts Warner Bros Discovery WBD.O PT to $13 from $9; ad performance lags peers, but post-split valuation could offer upside
** Expects Paramount Global PARA.O stock to "continue to trade higher" than its intrinsic value due to cash component of the deal with Skydance Media
** Barclays raises Warner Music Group WMG.O PT to $30 from $28; says co should benefit from new releases from Ed Sheeran and Cardi B in September
** Raises Spotify SPOT.N PT to $800 from $650; co should see benefits from Apple App Store rule changes
** Also lifts Netflix NFLX.O PT to $1,100 from $1,000
(Reporting by Jaspreet Singh in Bengaluru)
((Jaspreet.Singh@thomsonreuters.com ; https://twitter.com/i_jass))
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