Unity and Genies Partner to Revolutionize Game Development with AI Avatars and UGC Tools

Reuters

07/10

Unity and Genies Partner to Revolutionize Game Development with AI Avatars and UGC Tools

Unity Software Inc. has entered into a partnership with Genies, an AI avatar and gaming technology company, to introduce AI avatars and user-generated content (UGC) tools to game developers. This collaboration will integrate Genies' technology stack into the Unity Editor, drastically reducing the time required for character creation, rigging, and modeling. This allows developers to concentrate on core game design. The partnership will also enable developers to access a network of game, entertainment, celebrity, and sports intellectual property through the Unity Asset Store, enhancing the creation of IP-driven avatars and assets. By leveraging Genies' tools, developers can innovate new game genres and seamlessly integrate smart AI avatars into gameplay. The full integration of these tools into the Unity Editor is anticipated in 2026, aiming to empower developers to produce high-quality, game-ready assets and explore emerging AI-powered game genres.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Unity Software Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250701127127) on July 10, 2025, and is solely responsible for the information contained therein.

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