** Shares of Tommy Hilfiger parent PVH Corp PVH.N down 2.4% at $72.11 premarket
** Brokerage TD Cowen downgrades stock to "hold" from "buy"; cuts PT by $24 to $74, just above the last close of $73.85
** Says tariff rates on apparel sourcing are moving materially higher than 10% based on recent US policy, suggests additional pricing actions and guidance adjustments
** Says rival Ralph Lauren's RL.N Europe, Asia segment sales growth and store growth potential will render PVH's return to durable growth challenging
** Average rating of 15 analysts is "buy"; with a median PT of $83 - data compiled by LSEG
** Up to last close, stock down 30% YTD
(Reporting by Neil J Kanatt in Bengaluru)
((Neil.JKanatt@thomsonreuters.com;))
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