Duolingo's Social Media Pushback Weighs on U.S. User Growth -- Market Talk

Dow Jones
2025/07/09
 

11:35 ET - After a memo outlining its "AI-first" strategy sparked pushback on social media, Duolingo appears to be seeing weaker user trends in the U.S., Morgan Stanley analysts say in a note. U.S. daily active users have fallen about 10% since April, the analysts say, citing Sensor Tower data. That pullback will likely weigh on 2Q results, but could prove temporary, they say. "User backlash to tech companies has historically been short-lived," they say. Duolingo could potentially see reduced virality on social media going forward, though, and decreased brand resonance as a result, they say. (kelly.cloonan@wsj.com)

 

(END) Dow Jones Newswires

July 09, 2025 11:35 ET (15:35 GMT)

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