PFL Tech Acquired by The Vomela Companies with Advisory Support from Citizens Financial Group

Reuters
07-11
PFL Tech Acquired by The Vomela Companies with Advisory Support from <a href="https://laohu8.com/S/CFG">Citizens Financial Group</a>

Citizens Capital Markets & Advisory announced that it acted as the exclusive financial advisor to PFL Tech, Inc., a Goldman Sachs Alternatives portfolio company, on its sale to The Vomela Companies, a portfolio company of The Riverside Company. PFL, based in Livingston, Montana, specializes in marketing automation software that integrates with major platforms like Salesforce Marketing Cloud and Adobe Marketo Engage. The acquisition marks Vomela's first since Riverside's investment earlier this year. The collaboration between PFL and Vomela aims to enhance marketing programs across various sectors, including healthcare and retail. PFL CEO Dave Hawkins praised the Citizens team's efforts in facilitating the successful transaction.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Citizens Financial Group Inc. published the original content used to generate this news brief on July 11, 2025, and is solely responsible for the information contained therein.

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