Pandora Exploring Ways to Restructure China Business, Reuters Says, Citing Sources

Dow Jones

2025/07/11

--Danish jewellery maker Pandora is exploring ways to restructure its business in China, Reuters reports, citing two people familiar with the matter.

--The company is in talks with China-based funds and e-commerce partners to potentially license its brand and all of its assets, including existing inventory, for five years, according to one of the people, Reuters says.

--Reuters says that Pandora confirmed in a statement that it recognized the need to reposition its brand in China and was working on a turnaround, saying "it will take time."

Full story: https://tinyurl.com/bdfzyc7c

Write to Dominic Chopping at dominic.chopping@wsj.com

(END) Dow Jones Newswires

July 11, 2025 04:21 ET (08:21 GMT)

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