Sonopress, a subsidiary of Bertelsmann Marketing Services, has successfully launched its first production line for EcoRecords in the United States, located in Charlotte, North Carolina. This new facility is dedicated to the environmentally friendly production of sustainable LPs, marking a significant step in the company's international growth strategy. At its Gütersloh headquarters in Germany, Sonopress operates three machines with an annual capacity of up to three million EcoRecords. The Charlotte site, with an initial capacity of around one million EcoRecords annually, aims to meet increasing demand in the U.S. market. The EcoRecord, made from recyclable polyethylene terephthalate $(PET.AU)$ instead of conventional polyvinyl chloride (PVC), uses an injection molding process that reduces environmental impact by up to 85%. Key customers, including Warner Music Group representatives, have praised the local production initiative. Since its introduction, the EcoRecord has been embraced by artists like Ed Sheeran and Coldplay as a sustainable alternative to traditional vinyl.
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