Estee Lauder (EL) is planning a digital push amid the emergence of artificial intelligence to drive sales growth and boost margins, The Wall Street Journal reported Wednesday, citing an interview with CEO Stephane de La Faverie.

The company aims to reverse its years-long sales slump due in part to a drop in spending by Chinese consumers, starting with the appointment of Aude Gandon as the company's first chief digital and marketing officer, according to the report.

The company is mining consumer data and online trends to develop products in a bid to retain existing customers and attract new ones, especially young people, the newspaper reported.

Estee Lauder didn't immediately respond to a request for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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