順豐速運回應：與拼多多終止合作屬商業常規操作，荔枝運費文章不實，CMO徐本松卸任屬正常崗位輪動

Ofweek維科網

2025/07/16

7月15日，順豐速運有限公司工作人員韓某，通過「特殊渠道」向《號外工作室》進行了回應。作者：《號外工作室》7月14日，《號外工作室》接到知情人士爆料稱，順豐CMO徐本松因「重大異常事件」被降級調離，同時向公共事務部和M線進行了通報。新任CMO由順豐集團原CIO（首席信息官）耿豔坤接任。就此事，以《獨家丨拼多多與香港順豐合作終止，網傳順豐CMO徐本松因「重大異常事件」被降級調離》為題獨家披露了該事件...

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rotation","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PDD":1,"06936":0.9},"content_text":"7月15日，順豐速運有限公司工作人員韓某，通過「特殊渠道」向《號外工作室》進行了回應。作者：《號外工作室》7月14日，《號外工作室》接到知情人士爆料稱，順豐CMO徐本松因「重大異常事件」被降級調離，同時向公共事務部和M線進行了通報。新任CMO由順豐集團原CIO（首席信息官）耿豔坤接任。就此事，以《獨家丨拼多多與香港順豐合作終止，網傳順豐CMO徐本松因「重大異常事件」被降級調離》為題獨家披露了該事件，文章發出後，新浪財經等媒體進行了跟蹤報道。順豐CMO徐本松因「重大異常事件」被降級調離，新任CMO由順豐集團原CIO（首席信息官）耿豔坤接任。對此，新浪財經求證順豐，順豐方面回應稱，CMO調職屬於正常的調崗。7月15日，順豐速運有限公司工作人員韓某，通過「特殊渠道」向《號外工作室》進行了回應。順豐速運回應主要有三點。一、拼多多與香港順豐合作終止韓某稱，與拼多多香港集貨合作因合約到期正常終止，屬商業常規操作。二、《號外工作室》引述的新華社《經濟參考報》6月17日刊發文章，《「果子還沒運費貴」「你不發，後面排隊等着發」荔枝豐年「高價快遞」引不滿》韓某稱，荔枝運費文章不實，定價綜合多因素，保鮮費非強制且行業通行。三、順豐CMO徐本松因「重大異常事件」被降級調離，新任CMO由順豐集團原CIO（首席信息官）耿豔坤接任。韓某稱，高管變動屬正常崗位輪動，與業務無關。據了解，新華社客户端6月20日發文稱，《經濟參考報》日前就荔枝「大豐收」後遇到相對運價高昂問題追蹤報道，引發社會關注。記者20日從順豐集團獲悉，該公司積極響應，已於當日啓動「豐年同行，助荔出山」惠農計劃，投入超過2億元專項支持資金推動廣東荔枝產業發展，優化荔枝寄遞保鮮運輸能力，助力果農增收。助農惠農層面，為減輕果農和商家的物流成本，針對「散户」「小户」，順豐制定了接近大客户的服務優惠政策給予折扣，預估投入超9600萬元；在「保鮮費」上，順豐將對每票荔枝快件優惠1元。通過「物流優惠+即時配送」雙輪驅動，構建「降本－提速－惠農」全鏈條服務體系。品牌建設和產銷對接方面，該公司策劃超11場推介活動，藉助300餘個媒體渠道增加曝光，還將通過助力推廣5萬張「荔枝卡」，整合多平台資源等方式帶動銷量。頭圖來源|順豐速運","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}