美股異動｜嗶哩嗶哩盤前漲1.2% 舉辦投資者日中金指其盈利彈性有望逐步釋放

格隆匯APP

07-14

格隆匯7月14日｜嗶哩嗶哩(BILI.US)美股盤前漲1.2%。消息上，嗶哩嗶哩於7月11日在上海舉辦2025年投資者日，會上公司就遊戲、廣告業務，商業化與AI等主題與投資人分享交流。

中金公司認爲公司對遊戲業務堅持“品類年輕化”和“IP運營”兩條軸線，持續進行微創新，並通過遊戲+動漫/UP主等形式運營長線IP。遊戲、廣告業務增量體現，盈利彈性有望逐步釋放。預計2025年毛利率約37%，長期有望向40%~45%提升。(格隆匯)

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