Baidu's Ad Revenue Could Remain Under Pressure in 2H -- Market Talk

Dow Jones

2025/07/17

0212 GMT - Baidu's ad revenue could remain under pressure in 2H, Citi analysts say in a note. Amid the tech giant's fast AI search ramp up and muted ad-spending sentiment, ad revenue's drag could be bigger than Citi's previous expectations. The bank lowers Baidu's core ad revenue forecast by 6.1% for 2Q and 8.9% for 3Q. Given bigger negative impact from the higher-margin ad revenue, the analysts also lower Baidu's core operating profit estimates by 21% for 2Q and 24% for 3Q. Citi maintains a buy call on Baidu and raises its ADR target price to US$140.00 from US$138.00. ADRs last ended at US$86.32. (sherry.qin@wsj.com)

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July 16, 2025 22:12 ET (02:12 GMT)

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Amid the tech giant's fast AI search ramp up and muted ad-spending sentiment, ad revenue's drag could be bigger than Citi's previous expectations. The bank lowers <a href=\"https://laohu8.com/S/09888\">Baidu</a>'s core ad revenue forecast by 6.1% for 2Q and 8.9% for 3Q. Given bigger negative impact from the higher-margin ad revenue, the analysts also lower Baidu's core operating profit estimates by 21% for 2Q and 24% for 3Q. Citi maintains a buy call on Baidu and raises its ADR target price to US$140.00 from US$138.00. ADRs last ended at US$86.32. 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Amid the tech giant's fast AI search ramp up and muted ad-spending sentiment, ad revenue's drag could be bigger than Citi's previous expectations. The bank lowers <a href=\"https://laohu8.com/S/09888\">Baidu</a>'s core ad revenue forecast by 6.1% for 2Q and 8.9% for 3Q. Given bigger negative impact from the higher-margin ad revenue, the analysts also lower Baidu's core operating profit estimates by 21% for 2Q and 24% for 3Q. Citi maintains a buy call on Baidu and raises its ADR target price to US$140.00 from US$138.00. ADRs last ended at US$86.32. (sherry.qin@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 16, 2025 22:12 ET (02:12 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BIDU","symbol_name":"百度","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2552172919","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2552172919","pubTimestamp":1752718320,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0212 GMT - Baidu's ad revenue could remain under pressure in 2H, Citi analysts say in a note. Amid the tech giant's fast AI search ramp up and muted ad-spending sentiment, ad revenue's drag could be bigger than Citi's previous expectations. The bank lowers Baidu's core ad revenue forecast by 6.1% for 2Q and 8.9% for 3Q. Given bigger negative impact from the higher-margin ad revenue, the analysts also lower Baidu's core operating profit estimates by 21% for 2Q and 24% for 3Q. Citi maintains a buy call on Baidu and raises its ADR target price to US$140.00 from US$138.00. ADRs last ended at US$86.32. ","collect":0,"end_time":0,"defaultTopTitle":"","property":["earning"],"viewcount":null,"language":"en","relate_stocks":{"BIDU":"百度","09888":"百度集团-SW"},"translate_title":"百度2H广告收入可能仍面临压力——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BIDU":1,"09888":1},"content_text":"0212 GMT - Baidu's ad revenue could remain under pressure in 2H, Citi analysts say in a note. Amid the tech giant's fast AI search ramp up and muted ad-spending sentiment, ad revenue's drag could be bigger than Citi's previous expectations. The bank lowers Baidu's core ad revenue forecast by 6.1% for 2Q and 8.9% for 3Q. Given bigger negative impact from the higher-margin ad revenue, the analysts also lower Baidu's core operating profit estimates by 21% for 2Q and 24% for 3Q. Citi maintains a buy call on Baidu and raises its ADR target price to US$140.00 from US$138.00. ADRs last ended at US$86.32. (sherry.qin@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  July 16, 2025 22:12 ET (02:12 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}