More Public Companies Turn to Bitcoin This Week As Corporate Adoption Rises

BE[IN]CRYPTO
07-22
  • Corporations worldwide are shifting treasury strategies from cash to Bitcoin, reinforcing its role as a long-term reserve asset.
  • Grupo Murano’s $1 billion BTC investment marks a major turning point, joining MicroStrategy, Profusa, and others in strategic accumulation.
  • Net institutional BTC purchases hit $953 million in one week, signaling growing confidence despite exits by short-term speculative whales.

Corporate Bitcoin adoption is gaining momentum, as more publicly listed companies worldwide are shifting their treasury strategies from cash to digital assets.

Although investor sentiment varies, the overall market is witnessing growing institutional alignment with Bitcoin as a reserve and strategic asset.

Bitcoin Adoption Accelerates as Firms Embrace BTC

MicroStrategy (MSTR) remains a notable leader in corporate Bitcoin adoption. The firm recently announced plans to issue 5 million Series A STRC preferred shares to raise capital for additional BTC purchases.

The capital is intended for working capital needs and explicitly aligns with a long-term Bitcoin reserve strategy.

Beyond MicroStrategy, other companies are actively adopting Bitcoin on their balance sheets. US-listed Profusa secured a $100 million equity credit line to build a Bitcoin reserve. Similarly, EV startup Volcon acquired over 280 BTC and completed a $500 million private funding round to support further accumulation.

In Europe, Swedish-listed H100 Group increased its holdings to over 510 BTC after purchasing an additional 140 BTC.

Perhaps the most symbolic move comes from Grupo Murano, a major real estate conglomerate in Mexico, which declared Bitcoin a “core strategic asset” with an initial investment of $1 billion. This shows a growing corporate consensus that Bitcoin is more than a speculative tool—it is becoming part of global financial policy.

Market Signals Support Confidence

Recent data shows that public companies’ net purchases of Bitcoin reached $953 million last week alone, with MSTR accounting for over $700 million.

Weekly net inflow. Source: sosovalue

This surge coincides with a sharp increase in Google Trends searches for “Buy Bitcoin,” suggesting a revival of retail interest alongside institutional momentum.

Google Trends searches for “Buy Bitcoin”. Source: Google Trends

Overall, corporate Bitcoin adoption reflects a broader financial paradigm shift. Bitcoin is no longer treated as a fringe or experimental asset. From tech to real estate, businesses are increasingly incorporating Bitcoin into their treasury models, not only for diversification but also as a hedge and a symbol of forward-thinking strategy.

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