Opendoor and Krispy Kreme Are This Year's Meme Stocks. How They're Trading Today. -- Barrons.com

Dow Jones

2025/07/24

By George Glover

Three of the market's new meme stocks were making big moves again on Thursday, as the latest bout of retail-investing mania showed no sign of slowing down.

Shares in real estate tech company Opendoor Technologies jumped 7.4% ahead of the opening bell. Doughnut maker Krispy Kreme dropped 5.6%, and portable camera manufacturer GoPro slid 4.6%. Department store chain Kohl's was down 0.2%.

There's no singular factor that defines a meme stock, but they tend to draw significant interest from retail investors who frequent social-media forums like Reddit's WallStreetBets. Shares often move in a manner that's detached from the company's underlying fundamentals.

Opendoor, Kohl's, Krispy Kreme and GoPro all rank among the most discussed stocks on WallStreetBets over the past 24 hours, according to alternative data provider Altindex.

American Eagle Outfitters may also be benefiting from the frenzy. Shares in the clothing retailer were up 15% in Thursday's premarket after it said Hollywood A-lister Sydney Sweeney would head up its fall 2025 campaign. The announcement was trending on WallStreetBets, as well as the investing forum StockTwits.

Write to George Glover at george.glover@dowjones.com

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

July 24, 2025 06:26 ET (10:26 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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Barron's is published independently from Dow Jones Newswires and The Wall Street Journal. \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 24, 2025 06:26 ET (10:26 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Opendoor and Krispy Kreme Are This Year's Meme Stocks. 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How They're Trading Today. -- Barrons.com\n</h2>\n<h4 class=\"meta\">\n<div class=\"head\" \">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time smaller\">2025-07-24 18:26</p>\n</div>\n</div>\n</h4>\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n  By George Glover \n</p>\n<p>\n  Three of the market's new meme stocks were making big moves again on Thursday, as the latest bout of retail-investing mania showed no sign of slowing down. \n</p>\n<p>\n     Shares in real estate tech company <a href=\"https://laohu8.com/S/OPEN\">Opendoor</a> Technologies jumped 7.4% ahead of the opening bell. Doughnut maker <a href=\"https://laohu8.com/S/DNUT\">Krispy Kreme</a> dropped 5.6%, and portable camera manufacturer <a href=\"https://laohu8.com/S/GPRO\">GoPro</a> slid 4.6%. Department store chain Kohl's was down 0.2%. \n</p>\n<p>\n     There's no singular factor that defines a meme stock, but they tend to draw significant interest from retail investors who frequent social-media forums like <a href=\"https://laohu8.com/S/RDDT\">Reddit</a>'s WallStreetBets. Shares often move in a manner that's detached from the company's underlying fundamentals. \n</p>\n<p>\n     Opendoor, Kohl's, Krispy Kreme and GoPro all rank among the most discussed stocks on WallStreetBets over the past 24 hours, according to alternative data provider Altindex. \n</p>\n<p>\n     <a href=\"https://laohu8.com/S/AEO\">American Eagle Outfitters</a> may also be benefiting from the frenzy. Shares in the clothing retailer were up 15% in Thursday's premarket after it said Hollywood A-lister Sydney Sweeney would head up its fall 2025 campaign. The announcement was trending on WallStreetBets, as well as the investing forum StockTwits. \n</p>\n<p>\n     Write to George Glover at george.glover@dowjones.com \n</p>\n<p>\n     This content was created by Barron's, which is operated by Dow Jones &amp; Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal. \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 24, 2025 06:26 ET (10:26 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4585","symbol_name":"ETF&股票月供概念","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2553209070","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2553209070","pubTimestamp":1753352760,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Three of the market's new meme stocks were making big moves again on Thursday, as the latest bout of retail-investing mania showed no sign of slowing down.Shares in real estate tech company Opendoor Technologies jumped 7.4% ahead of the opening bell. 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Department store chain Kohl's was down 0.2%. \n\n\n     There's no singular factor that defines a meme stock, but they tend to draw significant interest from retail investors who frequent social-media forums like Reddit's WallStreetBets. Shares often move in a manner that's detached from the company's underlying fundamentals. \n\n\n     Opendoor, Kohl's, Krispy Kreme and GoPro all rank among the most discussed stocks on WallStreetBets over the past 24 hours, according to alternative data provider Altindex. \n\n\nAmerican Eagle Outfitters may also be benefiting from the frenzy. Shares in the clothing retailer were up 15% in Thursday's premarket after it said Hollywood A-lister Sydney Sweeney would head up its fall 2025 campaign. The announcement was trending on WallStreetBets, as well as the investing forum StockTwits. \n\n\n     Write to George Glover at george.glover@dowjones.com \n\n\n     This content was created by Barron's, which is operated by Dow Jones & Co. 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