Bridgeline Digital, Inc., recognized for its AI-powered marketing technology, has announced a new engagement with a leading national distributor in the janitorial and sanitation industries. The distributor has chosen HawkSearch to enhance its Adobe Commerce platform, aiming to deliver personalized and scalable search experiences. This decision follows a series of acquisitions that have increased the distributor's eCommerce complexity. The integration will offer real-time indexing, dynamic filtering, and AI-driven product recommendations for both B2B and B2C customers. Bridgeline's CEO, Ari Kahn, emphasized the company's continued growth and the capability of HawkSearch to support enterprise-scale digital transformation. With this implementation, the distributor can offer tailored search results, ensuring accurate product discovery across its diverse customer base.
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