Chow Tai Fook Jewellery Group Ltd. has strategically expanded its retail footprint, despite net closing 311 underperforming stores in Mainland China. The group has focused on opening new high-productivity points of sale, with one new location in Hong Kong and Macau this quarter. This approach aligns with the company's emphasis on maximizing store productivity and enhancing financial health. In addition to its retail strategy, Chow Tai Fook continues to advance its brand transformation. The company launched the High Jewellery Collection in Hangzhou, China, marking a pivotal moment in elevating its brand's desirability. Furthermore, the introduction of the CTF Joie Collection in April, which builds on Chinese cultural motifs, has been positively received, supporting the group's ongoing efforts to maintain market leadership.