Fresha Boosts Customer Engagement with Twilio's RCS Messaging Integration

Reuters

07-22

Fresha Boosts Customer Engagement with Twilio's RCS Messaging Integration

Twilio Inc. has announced a new collaboration with Fresha, a prominent global beauty and wellness booking platform, to enhance customer engagement through Rich Communication Services $(RCS)$ for Business, powered by Twilio and Google. This strategic move is designed to build deeper customer trust and drive business growth. Fresha, which manages over 700,000 appointments daily, has upgraded from traditional SMS to RCS, significantly improving customer interaction with a 99.2% message delivery rate and a noticeable increase in read rates and customer reviews. The partnership underscores Twilio's commitment to delivering real-time, personalized experiences and supporting brands in fostering stronger customer relationships.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Twilio Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250722634873) on July 22, 2025, and is solely responsible for the information contained therein.

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This strategic move is designed to build deeper customer trust and drive business growth. Fresha, which manages over 700,000 appointments daily, has upgraded from traditional SMS to RCS, significantly improving customer interaction with a 99.2% message delivery rate and a noticeable increase in read rates and customer reviews. The partnership underscores Twilio's commitment to delivering real-time, personalized experiences and supporting brands in fostering stronger customer relationships.\n      </p>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<em>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Twilio Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250722634873) on July 22, 2025, and is solely responsible for the information contained therein.</span></em>\n</div></body></html>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1280957306.USD","symbol_name":"THREADNEEDLE (LUX) US CONTRARIAN CORE EQUITIES \"AUP\" (USD) INC","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20250722:nNDL6CjcvD:1","article_id":"2553383332","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2553383332","pubTimestamp":1753171216,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"Twilio Inc. has announced a new collaboration with Fresha, a prominent global beauty and wellness booking platform, to enhance customer engagement through Rich Communication Services  for Business, powered by Twilio and Google. 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This strategic move is designed to build deeper customer trust and drive business growth. Fresha, which manages over 700,000 appointments daily, has upgraded from traditional SMS to RCS, significantly improving customer interaction with a 99.2% message delivery rate and a noticeable increase in read rates and customer reviews. The partnership underscores Twilio's commitment to delivering real-time, personalized experiences and supporting brands in fostering stronger customer relationships.\n      \n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Twilio Inc. published the original content used to generate this news brief via Business Wire (Ref. 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