TCL Electronics Holdings Ltd. has reported robust growth in the first half of 2025, emphasizing its commitment to high-end display technologies. The company introduced the industry's first fourth-generation LED TV, featuring a ZeroBorder design, achieving 100% screen display for an immersive audiovisual experience. Global shipments of TCL Mini LED TVs reached 1.37 million sets, with their shipment proportion increasing by 6.6 percentage points to 10.8%. Additionally, TCL QLED TV shipments rose by 73.7% year-over-year (YoY) to 3.04 million sets, with a shipment proportion climb of 9.1 percentage points to 24.0%. In the international market, TCL TV shipments grew by 8.7% YoY, with notable growth in large-screen TVs, where 65-inch and above models increased by 47.3% YoY, raising their shipment proportion by 5.5 percentage points to 21.0%. In the United States, TCL maintained a strong market position, ranking among the top two in retail sales volume. Meanwhile, in the PRC market, TCL TV shipments expanded by 3.5% YoY, with TCL-branded TVs increasing by 10.2% YoY, also ranking among the top two. The company continues to leverage its global supply chain and channel infrastructure, intensifying global brand marketing efforts through international sporting events, exhibitions, and collaborations. These initiatives have driven steady expansion in its TV business, supporting the effectiveness of its mid-to-high-end strategy.