Domain Could Put Pressure on REA Without Price War -- Market Talk

Dow Jones

2025/07/21

0417 GMT - Australian property advertiser Domain is unlikely to start a price war with REA Group but could still put pressure on its larger rival, Jarden analysts write in a note. With Domain shareholders scheduled to vote Aug. 4 on a takeover by U.S.-listed CoStar, the Jarden analysts reckon Domain's marketing budget could rise. They speculate that this could limit REA's annual yield growth to a percentage in the mid-high single digits and force the News Corp-controlled advertiser to respond in kind with its own increased marketing spend. Jarden raises its target price by 2.9% to A$216.00 and stays underweight on the stock, which is down 0.4% at A$239.17. News Corp is the parent company of Dow Jones & Co., publisher of The Wall Street Journal and Dow Jones Newswires. (stuart.condie@wsj.com)

(END) Dow Jones Newswires

July 21, 2025 00:17 ET (04:17 GMT)

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With Domain shareholders scheduled to vote Aug. 4 on a takeover by U.S.-listed <a href=\"https://laohu8.com/S/CSGP\">CoStar</a>, the Jarden analysts reckon Domain's marketing budget could rise. They speculate that this could limit REA's annual yield growth to a percentage in the mid-high single digits and force the <a href=\"https://laohu8.com/S/NWSA\">News Corp</a>-controlled advertiser to respond in kind with its own increased marketing spend. Jarden raises its target price by 2.9% to A$216.00 and stays underweight on the stock, which is down 0.4% at A$239.17. <a href=\"https://laohu8.com/S/NWSAL\">News Corp</a> is the parent company of Dow Jones &amp; Co., publisher of The Wall Street Journal and Dow Jones Newswires. 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With Domain shareholders scheduled to vote Aug. 4 on a takeover by U.S.-listed <a href=\"https://laohu8.com/S/CSGP\">CoStar</a>, the Jarden analysts reckon Domain's marketing budget could rise. They speculate that this could limit REA's annual yield growth to a percentage in the mid-high single digits and force the <a href=\"https://laohu8.com/S/NWSA\">News Corp</a>-controlled advertiser to respond in kind with its own increased marketing spend. Jarden raises its target price by 2.9% to A$216.00 and stays underweight on the stock, which is down 0.4% at A$239.17. <a href=\"https://laohu8.com/S/NWSAL\">News Corp</a> is the parent company of Dow Jones &amp; Co., publisher of The Wall Street Journal and Dow Jones Newswires. (stuart.condie@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 21, 2025 00:17 ET (04:17 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK7002","symbol_name":"互動媒體與服務","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2553423845","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2553423845","pubTimestamp":1753071420,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0417 GMT - Australian property advertiser Domain is unlikely to start a price war with REA Group but could still put pressure on its larger rival, Jarden analysts write in a note. With Domain shareholders scheduled to vote Aug. 4 on a takeover by U.S.-listed CoStar, the Jarden analysts reckon Domain's marketing budget could rise. They speculate that this could limit REA's annual yield growth to a percentage in the mid-high single digits and force the News Corp-controlled advertiser to respond in kind with its own increased marketing spend. Jarden raises its target price by 2.9% to A$216.00 and stays underweight on the stock, which is down 0.4% at A$239.17. News Corp is the parent company of Dow Jones & Co., publisher of The Wall Street Journal and Dow Jones Newswires. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK7002":"互动媒体与服务","DHG.AU":"DOMAIN HOLDINGS AUSTRALIA LT","REA.AU":"REA GROUP LTD","BK7503":"科技股"},"translate_title":"Domain无需价格战即可对REA施加压力——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DHG.AU":0.9,"REA.AU":0.9},"content_text":"0417 GMT - Australian property advertiser Domain is unlikely to start a price war with REA Group but could still put pressure on its larger rival, Jarden analysts write in a note. With Domain shareholders scheduled to vote Aug. 4 on a takeover by U.S.-listed CoStar, the Jarden analysts reckon Domain's marketing budget could rise. They speculate that this could limit REA's annual yield growth to a percentage in the mid-high single digits and force the News Corp-controlled advertiser to respond in kind with its own increased marketing spend. Jarden raises its target price by 2.9% to A$216.00 and stays underweight on the stock, which is down 0.4% at A$239.17. News Corp is the parent company of Dow Jones & Co., publisher of The Wall Street Journal and Dow Jones Newswires. (stuart.condie@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  July 21, 2025 00:17 ET (04:17 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}