Magnite Inc. and Dentsu Forge Strategic Partnership to Enhance CTV and Video Activation Across EMEA

Reuters

07-23

Magnite Inc. and Dentsu Forge Strategic Partnership to Enhance CTV and Video Activation Across EMEA

Magnite Inc. has announced a strategic partnership with dentsu in the EMEA region to enhance the media supply chain through innovation and performance. This collaboration aims to streamline CTV and video activation, providing dentsu with Magnite's advanced video tools and technology to support its Total TV initiative. The partnership focuses on the "Algorithmic Era" of advertising, emphasizing interoperability, automation, and outcome-driven planning. By leveraging Magnite's technology, dentsu seeks to move beyond traditional media buying to a more curated, high-performance approach, enabling better visibility, control, and optimization of media buys. This alliance reflects a shared commitment to evolving media deployment, with a focus on client performance and premium media experiences.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magnite Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9498349-en) on July 23, 2025, and is solely responsible for the information contained therein.

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