Quhuo Ltd. has announced a strategic partnership with NIU World to establish a new chain brand incubation platform focused on fresh beef in China. This collaboration aims to address the growing consumer demand for premium fresh beef by creating a vertically integrated supply chain ecosystem, from slaughterhouses to dining and retail channels. The partnership combines NIU World's expertise in cattle farming and processing with Quhuo's extensive on-demand food delivery network to enhance supply chain efficiency and improve consumer experience. The initiative will support high-potential brands through end-to-end services, including supply chain management and strategic investment, to accelerate brand scaling and expansion in the fresh beef market. The project achieved over RMB 20 million in sales within its first month, showcasing strong market acceptance.
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